How to Know if Your SEO Firm is Helping You or Hurting You?
SEO agency says ‘Ignorance is bliss,’ but it is not in the case of SEO marketing. We are listening about SEO services, that it is the best digital marketing strategy. Lot’s of Digital marketing agencies lure many small businesses into giving the best SEO services.
But are they helping you to top the rank in search list or destroying your website with black hat strategies?
Yes, you understand it correctly. Not every SEO firm is helping you.
But before delving into this topic, first, let us learn about What is SEO, and how does it work?
What is SEO?
Search Engine Optimization also is known as SEO. It includes the strategy to increase the quality and quantity of traffic to your website. It uses an organic method explicitly to build your search engine results.
How does it work?
To understand it correctly, let’s break the process and learn how it works?
From the above definition, we now know that it is more focused on search engine traffic and organic results with a click.
Best SEO companies’ s strategy stands on two pillars is quality, and another is quantity.
- Quality Traffic: What is Quality Traffic? You want to attract visitors from all around the world. And they are visiting you through Google telling them that Travel technology but you’re a Travel company. Well, this is not quality traffic. Attracting the right visitor who genuinely wants to use your services.
- Quantity Traffic: When you get the right people clicking your website through search engine results pages. It is when you get more traffic.
Organic Result and traffic:
You get organic results when you are not paying for your traffic via producing ads like PPC.
As now, you know what SEO is and how SEO marketing works. Now let’s crack whether your SEO agency is working for you by using White hat strategies. So that you don’t have to waste your thousands of dollars and time on the wrong SEO firm and getting banned by Search engines like Google and Yahoo.
Signs that show your SEO Company is Hurting you
Top digital marketing agencies have a process to follow
You hire an SEO agency; surely, they will be working on the process so that they can deliver you the result.
Question is, are you asking where your money is spending? If they are not transparent with the process, they are following. Or trying to be super secretive. Then this is a wake-up call for you.
You must ask questions like;
Question is are you asking where your money is spending? If they are not transparent with the process they are following. Or trying to be super secretive. Then this is a wake-up call for you.
You must ask questions like;
Report: SEO audit report
- Report: SEO audit report
- Or links to your published articles.
Or, links to your published articles.
Above are just an example to start. If visitors are not giving what you are asking for, then you should look into it.
Digital marketing companies are not asking for anything
Many SEO companies who are genuinely working for you are always asking for essential things. Like;
- A list of keywords (Target)
- Access to your CMS, Google Analytics and Google Webmaster tools
- Previous work or penalties
- Access to your Social media account
If they are not asking anything, then they must be using the Black Hat strategy. It could be possible they are linkbacks from their spammy sites network. All this practice may harm your website drastically.
No Techniques to share with you
Have you ever questioned your SEO agency about the techniques they are using to promote your site?
If you get the response which is vague like below;
- They want to keep it confidential
- Due to our course in the Industry, we are not allowed to disclose it.
- We do a variety of services, circling optimizing your site for SERP; or so
Then we recommend not to hire such an SEO firm. An actual SEO agency involves white hat SEO services that accept the guidelines that are legitimate and proven to get a result.
You get a penalty
Receiving a penalty is a disaster. If you receive any penalty a few months after starting work with an SEO company, you have the right to ask a question or raise your suspicion.
Getting a penalty is worse; there may be a chance that it is your SEO firm fault. You need to take careful action to find out why you get a penalty.
Optimize anchor text from linkbacks.
Anchor Text is a visible portion of a link that displayed within your browser. This link text made up of your targeted keywords. It is the most crucial aspect of SEO strategy, followed by any SEO agency. But if it uses overly, then this strategy simply turns into a Black hat strategy of SEO. According to Google’s Penguin update in 2012 that it will penalize 3.1% of all sites that showed signs of anchor optimization.
Example of optimized anchor text -. “https://abc-strategies.com/projects“
If you find out such optimized links, then it could be the work of your SEO agency.
It is good to check your link profile regularly. Your link profile tells Google,” Here is how to rank me!” And if your link profile messed up, so as your site. How?
It gets messed up when it receives too many questionable linkbacks from spammy sites. These linkbacks come from totally outside of the niche and language of the recipient site. Lots of changes have occurred in the quality of backlinks from the last updates of Penguin 4.0.
These backlinks may get you a good spike in traffic for a temporary period. But sooner or later, your site will face a severe drop in rank and traffic. As a result, you will face an algorithmic or manual penalty.
If you get such suspicious sites, make a list, and show it to your SEO company, ask them if they know the reason behind it.
Signs your SEO agency is helping you.
The signs indicate that your SEO company is genuinely helping you. Digital Marketing specialist is following white hate strategies in their SEO services.
SEO Marketing has results and process to show:
A good SEO company will always show you what they are doing. For example;
- A report – SEO audit report and weekly/monthly report on how they’ve worked on your site.
- A list of real do-follow backlinks.
When SEO Companies start showing their process on what they are doing in raising the rank of your website. This progress shows your SEO agency is working for you.
Always have alternative suggestions
Your SEO agency recommends that you follow/do certain things to achieve targeted growth. Then that clearly shows they wanted to work in a partner relationship. The things an SEO company may recommend you;
- Starting a blog
- Channelizing your Social media account – Facebook, LinkedIn, Twitter, Instagram, etc., with your website
- Launching a content marketing plan
- Launch a content marketing plan
- Optimizing all site content
- Advise to use SEO enhancing tools such as Yoast of WP and more
Your rank improves, shows growth strategically.
As discussed earlier in the article, any SEO agency’s primary focus is to improve your website’s rank. And if you see constant growth in your position, then your website is in the right hand.
Below signs of legitimate and trustworthy rank improvement:
- Is website ranking on the Google first page?
- Your website is ranking for a variety of long-tail keywords
- There is no substantial drop in the rank. Only standard up and down in the list.
It shows that your SEO company is using White hat practices. This topic is as deep as the relation between SEO and website. But for now, enjoy the benefits of SEO engagement. Best SEO deal offer from shartra technology, get your quote today.