How to Create Digital Marketing Strategy 2022

Shartra Technology Pvt. Ltd.

How to Create Digital Marketing Strategy 2022


Digital Marketing strategy an integrated approach to online brand engagement marketing

Marketing strategy has drastically changed over the past decades. This transformation occurred due to the behavior of buyers having changed. This shift in consumer behavior and purchasing decisions has made digital marketing an essential part of the marketing campaign for all businesses, regardless of size or industry.

As the marketing concept changes and everything goes online, businesses need to understand how to create a digital marketing strategy. How does it work? How will it impact their business growth and brand engagement?

Traditional marketing is gradually out, and digital marketing ruling the business world. It opens the doors for its marketers to reach out to many customers worldwide. It acts as an extra hand for the marketers in connecting the brand and customers with a strong bond. How? We will learn from this article.

Digital Marketing and Brand Engagement

In traditional marketing, marketers use print media and televised advertisements to build customer-brand interaction. Eventually, they get what they want and have a long list of loyal customers. Apple Inc. was one of the best examples of this engagement. It is an emotional attachment that sometimes takes ages. But now we can see Apple ic brand company also operating internet market and involve advertisement plan for online & traditional platforms. Why? 

First, we need to understand-

What is a digital marketing strategy?

Digital marketing helps you promote and channelize brands on all the online platforms and social media all at once. In the digital era, this could work as ‘Brahamastra’. Digital marketers take your brand to every household in a click only. It uses every touchpoint of your daily use of the internet.

With the competition growing brutally between companies, consumers can easily switch if they do not get the services they like. So to always keep up with the ever-growing market and internet reach to every household, it is necessary always to be present online and boost visibility for these businesses. 

How to create a digital marketing strategy for Brand Engagement? 

Brand Engagement is loyalty and word-of-mouth marketing is everlasting on the customer’s mind. Every customer knows a company by its brand name. They feel an emotional attachment towards that brand and give their lifetime loyalty to that company.

Digital marketing has given a new face to word-of-mouth marketing. Where everything goes viral with a simple ‘Like-share-comment’ strategy. Interaction with the companies, talking about the brands, everything is on to a new level. Building a relationship with customers has found a new way.

The critical element to build this connection is a proper knowledge exchange, so information communication technologies create immense opportunities for organizations.

You get it right; one can win this battle with a big win or can quickly lose it all with one wrong step. 

Impacts of Digital Marketing on Brand Engagement:

As we learn, we can achieve brand engagement when your customers word-of-mouth marketing. Digital marketing has helped it reach the next level, unlike traditional marketing, where word-of-mouth is sometimes limited to only one place or group of people. Where sometimes interaction with the consumers was equal to zero.

A coin has two sides, such as the use of Digital marketing on brand engagement. It may weigh out its negative side with its immense positive impact on the growth of companies and their brand relation with their customers.

All these steps provide a better platform for companies to connect their brand name with customers, but sometimes some of these steps may harm brand engagement.

4 Digital Marketing Strategies that mark positive impact: 

  1. Consuming Content – You may say it is an old strategy to engage with customers, but it is worth it. When customers regularly read, watch or listen to the content created by companies. It can be in the form of blogs, videos, or small ads. It generates a significant amount of attention. Yes, it may be passive, not directly resulting in actions, but attention starts a long journey.
  2. Like: A Facebook post when a company shares related to any cause or action happening around or in your daily life. And the consumer shows interest in it by giving a little thumbs up on the post is more than enough. Such shared messages sometimes let your brand connect with the emotions of your consumers. Indirectly building image within the customers.
  3. Comment: Internet marketing agency’s experts make a stage where consumers enter the brand bubble. This happens when the consumers are excited about what you are doing and start sharing their ideas with you or maybe with each other. Yes, directly, indirectly, they are talking about you. Congratulations!! Your brand has built the community.
  4. Share: The circle is now completing the ‘Share’ action. The process of Like, Comment and share. It happens when people are talking inside the community and sharing it with others. They are sharing their real-life experiences in their friend circles. They are voluntarily online advertising your brand and expanding the brand bubble. Congratulations, you’ve built a list of loyal customers, and brand engagement is on a healthy path. Thanks to your Social media platform & digital marketing company.

Build a brand distinction

  1. Interaction: Your social media content has helped you to build your community. Time to take your brand engagement on to the next level. Not so common factor in digital marketing, but it has helped some companies. As of now, they are ready to be part of any event or gathering. Why don’t you use it and talk with your fans? Podcasts, live streams on Instagram, and Facebook pages are quick and easy ways to arrange small sessions with your fan base. 
  2. Brand Content: Let your fan create content for you. You heard about Building Your Social Media Marketing Strategy for 2022. Facebook & Instagram have become the number one platform for online marketingHire Social Media expert to achieve this ultimate expression of brand engagement when customers actively take a brand and build content by amalgamating their self-expression and identity. For example, Instagram posts with a company product or small brand-related content (unpaid) on their (customer) accounts.

Negative Impact:

  1. The temporary impact of Ads: Digital advertising puts all its effort into promoting a brand or product on all its channels like Google ads, banners, promo emails, or social media ads. These ads’ feeds can easily be ignored. Sometimes no one bothers to open your promo email. But people do not ignore ads on social platforms. These ads are intangible and less permanent but generate leads too. Are you still leaving a temporary impact on customers? 
  2. Annoying Ads.: Unlike traditional marketing, customers can sometimes take Digital marketing ads as annoying. For instance, you are scrolling through your account and suddenly pop up an ad based on your last night search history. Correct me if I am wrong; it has ruined your moment and the post you enjoyed. At that moment, you want to take that pop notification out of your sight. This clever targeting turns out to be destroying the brand and its image among the building community. Hire Dedicated Digital Marketing to turn this negative impact into lead conversion. 
  3. A cycle of Like-Share-Comment: Let’s face it if you post something on your page without researching. You feel that this hashtag story is trending, for example, #HappyNewYear2022. So you posted something without digging deeper into the topic. And that post spread a different message. Your post will suddenly turn into a hatred platform, and you are facing the rage of your customers. This cycle will destroy your brand image in a night. That’s why select a relevant hashtag or you can get the help of a social media marketing expert to handle your social media marketing. 
  4. Security & Privacy: In this digital era, privacy and security have become the biggest threat to any company. Hacking and overtaking your social media platform is very easy these days. This will result in a leak of information. Or a problem like bugs can delay loading information on the websites. These small things will leave a more drastic impact on the brand. Every company must implement more stringent security measures to avoid fraudulent dealings for brand engagement.


You have read the above negative impact but it will be controlled & avoided if your online campaign manages by respective specialists. Shartra Technology is the best digital marketing company that offers top Internet marketing services like ads campaigns, social media management, SEO, internet marketing, etc.  


The best digital marketing feels like building a brand reputation.

The deeper a customer goes into brand engagement, the more their actions represent the brand identity. And the best way to allow them to show their loyalty to the brand is through social networking platforms. 

It is simple to say digital marketing is helpful for brand engagement, but one wrong step will kill the reputation you have done to set up your brand image. This topic is as deep as the relationship between brand and customer. But for now, enjoy the benefits of brand engagement by using your social media accounts.

Digital marketing can be a boon or curse for any company if not handled carefully.


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