How to setup Google Analytics GA4 for Magento 2 - Shartra Technology

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How to setup Google Analytics GA4 for Magento 2


A Step-by-Step Guide to Configuring Google Analytics GA4 for Magento 2

In today’s digital age, data-driven insights are essential for the success of any online business. One powerful tool that can provide valuable analytics and help you make informed decisions is Google Analytics. If you are running your e-commerce store on Magento 2, integrating Google Analytics GA4 can provide you with deep insights into user behavior, conversions, and overall performance. In this blog post, we will guide you through the process of setting up Google Analytics GA4 for your Magento 2 store.

Step 1: Create a Google Analytics GA4 Property

  1. Sign in to your Google Analytics account or create a new one.
  2. Once logged in, click on the “Admin” tab at the bottom left corner.
  3. In the “Property” column, click on “Create Property.”
  4. Select “Web” as the platform and enter a name for your property.
  5. Enter the URL of your Magento 2 store and select the appropriate time zone and currency.
  6. Click on “Show Advanced Options” and enable the “Enhanced Measurement” option.
  7. Click on “Create” to generate your GA4 property.

Step 2: Obtain the Measurement ID

  1. After creating the property, you will be redirected to the property’s main page.
  2. In the “Property” column, click on “Data Streams.”
  3. Click on “Web” and enter a name for your data stream.
  4. Provide the URL of your Magento 2 store and select the appropriate industry category.
  5. Click on “Create” to generate the data stream.
  6. On the next screen, copy the Measurement ID (starts with “G-“) associated with your data stream. You will need this ID to integrate GA4 with Magento 2.

Step 3: Configure Google Analytics in Magento 2

  1. Log in to your Magento 2 admin panel.
  2. Go to “Stores” and under “Settings,” select “Configuration.”
  3. In the left sidebar, under “Sales,” click on “Google API.”
  4. Expand the “Google Analytics” section.
  5. Set “Enable” to “Yes.”
  6. Enter your GA4 Measurement ID in the “Account Number” field.
  7. Set “Enable Enhanced Ecommerce” to “Yes” if you want to track product impressions, clicks, and purchases.
  8. Configure other options like cross-domain tracking, site search tracking, and demographic reporting as per your requirements.
  9. Click on “Save Config” to save the changes.


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Step 4: Verify the GA 4 Integration

  1. To ensure the integration is successful, open your Magento 2 store in a new tab.
  2. Navigate to different pages, add products to the cart, and complete a test purchase.
  3. Go back to your Google Analytics account.
  4. In the GA4 property, click on “Realtime” in the left sidebar.
  5. You should see real-time data indicating user activity on your Magento 2 store.


Setting up Google Analytics GA4 for your Magento 2 store is a crucial step in gaining valuable insights into your e-commerce business. Above guidance provided in this blog, you can easily integrate GA4 and start tracking important metrics related to user behavior, conversions, and overall website performance. With this data at your disposal, you can make data-driven decisions and optimize your online store for maximum success.

By following step by step, you can successfully integrate GA4 tracking into your Magento 2 store. However, it’s recommended to consult the documentation and support resources provided by the specific extension you are using for further guidance on GA4 integration or reach out to the extension developer for any specific GA4 compatibility updates or dedicated GA4 extensions that may be available after my knowledge cutoff date.

Keep regularly reviewing and analyzing the data collected through it to identify trends, improve user experience, and enhance your marketing strategies. The power of data-driven insights will enable you to stay ahead of the competition and deliver an exceptional experience to your customers.

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Universal Google Analytics v/s Google Analytics 4 | Magento 2

When it comes to choosing between Universal Google Analytics (UA) and Google Analytics 4  for your M2 website, it’s essential to consider their key differences and compatibility with the platform:

  1. Data Collection Model:

  • UA: It uses a hit-based data collection model, where data is organized into hits, such as pageviews, events, and transactions. It tracks user behavior within sessions and uses cookies to identify unique users across multiple sessions and devices.
  • GA4: It employs an event-based data model, focusing on user interactions as events and associated parameters. It provides a more flexible and detailed tracking approach, allowing for a deeper understanding of user behavior across devices and platforms.
  1. Magento 2 Compatibility:

  • UA: It has been the standard tracking method for Magento 2 for a long time. It is widely supported by Magento 2 and has extensive integration options available through various extensions and plugins.
  • GA4: As of my knowledge cutoff in September 2021, Magento 2 does not have native support for Google Analytics 4. However, third-party extensions or custom implementation can be used to integrate GA4 tracking with a Magento 2 website. Contact us for Magento 2 Google Analytics 4 (GA4) with GTM Extension installation and onboarding!
  1. Analysis and Reporting Capabilities:

  • UA: Universal Analytics offers robust reporting and analysis features, including audience segmentation, goal tracking, e-commerce tracking, and custom reporting. It has a mature ecosystem of tools and resources for data analysis and visualization.
  • GA4: Google Analytics 4 provides more advanced analysis capabilities, leveraging machine learning and AI-driven insights. It offers features like predictive metrics, churn probability, and lifetime value calculations. However, GA4’s reporting capabilities are still evolving and may not have the same level of maturity as Universal Analytics.
  1. Future-Proofing:

  • UA: Universal Analytics has been a reliable and widely adopted analytics solution for many years. However, Google has shifted its focus to GA4 as the future of its analytics platform, encouraging users to implement GA4 alongside their existing UA setup.
  • GA4: Google Analytics 4 is positioned as the next generation of analytics, designed to adapt to the evolving digital landscape. It is continuously updated with new features and aligns with changing industry trends. Implementing GA4 alongside UA ensures a smooth transition and prepares for future enhancements.

In summary, while Universal Analytics is well-established and compatible with Magento 2, Google Analytics 4 offers more advanced tracking capabilities and aligns with the future direction of Google’s analytics platform. Consider the current compatibility options for GA4 with Magento 2 and weigh the benefits of each version to make an informed decision for your analytics setup.

Thank you for exploring our blog on GA4 for M2 and the importance of partnering with a reliable Magento development company. We hope you found the information valuable and insightful.

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Contact us today to discuss your project requirements, and let’s embark on a journey of custom Magento development that will elevate your business to new heights.


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