How Digital Marketing helps to fight against COVID-19

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How Digital Marketing helps to fight against COVID-19

In times like the Corona pandemic, which has broken the spine of every country. Yes, we are talking about the Economy.

In every century, we fight hard against such epidemics. We came out like a newborn baby and mend all the destruction that happened in these epidemics.

If we pick history, we hurt a lot with such a loss. The only difference between these times is that now we have more options than we ever had in the past.

Lots of businesses shut down, only the big fishes make it to the end. The reason small businesses saw the fall is the lack of resources, information, support systems from the government and everything you can count.

With the dawn of the 21st century, we entered with the blessing of the Internet and its intensity to grow exponentially since the day we invented it.

It undoubtedly has changed the way we see the world and our lives.

Digital Marketing is the fastest mode for broadcast.

We are in a time where our government has ways to support everyone out in the world, without even meeting face to face. Now every government has the power of the Internet and developed technologies. This ever-growing popularity of the Internet has given birth to Digital marketing.

This newly coined term Digital marketing has taken the attention of every business out there in the world, whether it is small or big, doesn’t matter. 

We don’t always have to stick to print media or radio/television advertisements.

Digital marketing is a simple way to promote your products and services by using the internet and digital media platform as the medium. 

But before moving to the last way to use digital marketing to promote your businesses. We have read about the Aarogya Setu app in this article. We would like to throw some light on this. 

This app was launched by our Indian government and prepared by the National Informatics Center under the Ministry of Electronics and Information Technology. This app is available in 11 languages including English and Hindi. 

 It helps you to detect zones infected with the COVID-19 and informing regarding risks, best practices and relevant advisories about the containment of COVID-19.

 Our Indian government has shown a tremendous approach in fighting against COVID-19. They are using technology in a better way. Within a small period and in such devastating condition they have built an app for us. 

Every top digital marketing agency uses online marketing strategies to promote your business. It includes the use of Internet social media platforms like Twitter, Instagram and search engines (Google, Yahoo). 

Let’s learn the way digital marketing is helping us to bring every business to highlight their brand, product to their targeted customers.

Search Marketing

Everyone is shopping, most preferably online for local products and services. The very first step any business could think of is to be easily accessible, reachable to its customers. And where do they look for such services? Yes, on Google (Yahoo, Baidu, etc) So at its minimum, your business must always be found on top of every search engine page.

Basic Procedure
  • Build a responsive website for your business and ensure that you have listed it in search engines.
  • Create an account for your business on Google My Business.
  • Create social media pages for your business on every social media account i.e. Facebook, Twitter, LinkedIn, and Instagram.
  • Add your business website and social media pages to your business portfolio.

Content Marketing 

It is said that the more you educate about your business; they sell more. Digital marketing services consider the content writing part as an important tool for SEO services. As it gives deep and detailed information on any of your products and services.

But the content must be of high value and problem-solving. It will be relatable and must include what your targeted customers are looking for. 

We can write it in any format such as Blogs, Articles, Case studies, Ebooks or Reports. After creating this content, you can publish it on the Blog section of your website. Traffic is a must on your website site and these blogs will help to generate such immense traffic on your website. The more traffic on your website, the more customers know about you.

Search Engine Optimisation (SEO) Marketing

Search Engine is a place where people look for any information related to their problems, whether it is big or small. All the top digital marketing agencies focus on SEO services.  There are many companies in the market which are ready to help you with the best and affordable SEO services.

Search Engines like Google, Yahoo, Bing, Baidu, and such are the platforms from where SEO marketing started. So, in the ocean where everyone wants to own, how are you going to stand out? And always at the top to serve your customers?

All this can happen with the help of Search Engine Optimisation (SEO). Now you have uploaded the blogs on your website and you are updating daily or weekly. But it is SEO which helps you to rank higher at the time of the search, any issue related to your industry.

  • Optimize content – keywords, page titles, and URLs.
  • Updated with the ever-changing algorithm of the search engines like Google.
  • Regularly updated website with high relative content.

Social Media Marketing

Social media marketing is always mistaken for SEO and SEM. This term is used to increase the interaction of your company with your targeted audience. 

Social media marketing agencies use your social media to interact with your customers. It includes creating the content which can be in any form. It can be blog posts for your official website, video content or photo posts for your Instagram page.

Mobile Marketing

A new friend of humans is Mobile. All the above digital marketing will work automatically with mobile phones. We search, learn about everything from this small gadget. The number of mobile users has seen exponential growth.

All you need to prepare a strategy to reach out to your targeted customers via messengers like Facebook Messenger, Instagram, or in-built messenger.

For example, the Aarogya Setu app the information related to this application is not only spreading via television ads or official pages but the links of downloading this app are directly sent via Messenger.

Email Marketing

Yes, not famous like social media platforms, but it is still effective. With consistency, one can convert their prospects into onetime buyers into loyal. E-mails can easily be spam if this marketing is not used properly. One has to be very careful with it.

Always keep in mind below points:

  • Build a list of targeted customers.
  • Always optimize your emails for the highest open rates and click-through rates.
  • Not just advertising, build rapport by sharing expertise or information they want to read.
  • Use of Autoresponder to automate the nurturing of the leads and turning them into your loyal customers.

Search Engine Marketing (SEM)

Every business needs a shout out about the services they are proffering to its customers. You can use digital marketing services to advertise your product and services.

SEM is another way to get more visibility in search engines. It let you earn more free traffic – SEO – or paid traffic on your website. You buy space in various search terms related to your products or services. 

Google Adwords, will come first in your mind with SEM. Your ad appears at the top of google search and you will pay on every click you get on your link. Hence, SEM leads us to the new term PPC – Pay per click. 

Traffic generated with the advertisements via Google AdWords, Facebook-Ads, Twitter Ads, LinkedIn Ads, has proven more effective and more valuable than any of the other sources.

 Just like our Indian government, which is helping in spreading more and more information about COVID-19 and they are using the Digital marketing strategies wisely and at the right time. You can also use these ways to promote your business with us.

About The Author

Nishant Gaurav
He is the co-founder of Shartra Technology .Excellent Marketing and Promotional Background. Demonstrated Ability To Interpret Technology and Market trends as a Foundation for Technology And Product Road Maps. To deliver the best product to the client by implementing advanced strategies for gathering, reviewing and analyzing data requirements and applying quality management techniques. Responsible for implementing Digital Marketing strategies for clients. Understand and support initiatives that will contribute to the goals and success of client digital marketing campaigns.Provide strategic planning for all SEM and SEO initiatives and lead the execution process.

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