Instagram for Business | Marketing your Brand - Shartra Technology

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Instagram for Business | Marketing your Brand


Grow your company with Instagram marketing & social media management services. 

Instagram is the second most accessed web after Facebook. The famous visual-first social medium catches over one billion energetic monthly users and 500 million every day free Instagram Stories. 

Instagram is gauged to have 1.074 billion users worldwide in 2021 (eMarketer, 2020). That’s a significant milestone for the photo-sharing network. This number is 73.5 million more than its number of users in 2020, which crossed the one-billion mark for the very first time. 

First, we need to understand the popularity of and huge user mindblowing engagement facts before Building Your Social Media Marketing Strategy for 2022.  


Primary goals of Instagram marketing service: 

  1. Create Captivating Visuals
  2. Grow Your Following
  3. Drive Engagement on Instagram. 

This article is for firms or clients interested in designing Instagram marketing strategies for your Instagram business profile & managing an Insta business account. 

Let’s begin from scratch. 


Setup Instagram business profile for existing users

Create a business account

  1. Login to your user account.
  2. Go to settings, find account, and tap Switch to a professional account.
  3. Pick a category that best defines your business, then select “Business.”
  4. You’re all set – you’ve got an Instagram business account. Now complete your profile as well as optimize it. To optimize your profile, you can take the help of Social media experts. 

Now you have your account, discover what’s next. Reach the complete picture with Instagram marketing tips or explore Instagram Marketing Statistics, Facts, And Trends (2022) to hit the ground running. Like to Start Now-  


How to prepare a personalized marketing plan for your small business.

Let’s prepare the right marketing plan and utilize advertising tools to help your small business succeed through Facebook and Instagram. For plan design, you need to respond to a few primary queries: 

Q: Which business would you like to focus on?

A: You need to share details for Facebook business such as: 

  • Your business page URL 
  • Describe your business firm level from option: Large business, Agency, Creator, Media or publisher, Start-up, Developer, Small business.
  • Share the purpose of a website for clients, yourself, or any agency primarily. 
  • Define your marketing goals. 

Top 9 primary goals for Instagram marketing strategy:

  1. Set up a Business Profile Page or online store. 
  2. Integrate your business with Messenger for audience engagement.
  3. Build brand awareness
  4. Promote your local business
  5. Grow online sales
  6. Promote your app
  7. Generate leads
  8. Measure and optimize ads
  9. Retarget existing customers 


Please tell us what you want to achieve for your company so we can build you a custom landing page and a personalized marketing plan with advice, suggestion, and social media marketing experts as resources every step of the way. 

Ongoing marketing, We give you strong suggestions to track new goals, modify your preferences and observe topics of interest as your business grows and your needs change.

We will get a social media marketing proposal where we can see Instagram business marketing follow steps: 

Step 1: Set up a shop on Instagram; start by optimizing your business account correctly, including proper contact information to attract and welcome visitors.  

Shartra highly recommends adding details in the profile such as:

  • Use emojis  
  • Add relevant hashtags to spotlight keywords
  • Enclose a link to the target destination. It will be your website or any online presence platform profile URL.
  • Pick an iconic real unique photo that people can recognize, and it will be an image of your business. 
  • Try to add an email business address, address, or phone number in contact information. 
  • Must Select ‘Text’ if customers like send a message to you for any inquiry. 
  • Comprise an action button if you are eligible. 


Step 2: Next, concentrate on finding an encouraging audience who cares about what you do. Also, they support your business by following your page, sharing your post, tagging you in their profile, etc. 

Step3: Building real connections with followers and visitors; you need to create regular creative posts, stories & reels. It helps to share the product & services of your business. 


Shartra will share easy tricks for How can share an Instagram post.

Seven best tips to create a post for a business Instagram account


Publishing pictures and videos are the soundest way to display to people what you offer and what completes you stand out.

  1. To tempt followers and create a captive audience, you must do routine tasks such as Invite followers, post regularly, Use insights. 
  2. Create authentic content that matches your brand’s personality.
  3. To develop a consistent glance, you can use colors and filters to emphasize your product. 
  4. Try to post eye-catching videos with features such as Boomerang, Hyperlapse, etc.
  5. Facilitate buyers to post about their excellent experience and tag with business Instagram username in the caption. 
  6. Spotlight your workers in sharing customer testimonials posts or successful business stories. 
  7. If you run a store and want there, try to add location in posts to let followers understand where to find you. 


You can hire social media manager to start by completing your profile and promoting to follow your page. Experts know how to use free Instagram tools and features to reach business goals.


Are you ready to grow your business online?

Explore more Sub Topic:

Advertise on Instagram 

 No matter what type of business you are in, the Instagram ads feature can help you directly reach your marketing goals. Shartra delivers inspiring and seamless ways to tell your brand story via Insta Ads. We can run Ads in many formats:

1. Photo ads: Narrate your account via a clean, superficial, and beautiful visionary canvas. Images can be square, landscape, or portrait. 


2. Video ads: Audience grab with video more than an image that’s why videos ads are more powerful. With the power of sight, sound, and motion, we can create 60second long videos and run ads. 


3. Carousel ads: The next level of campaigns, wherein a single ad, people able to swipe to view more added photos or videos is called Carousel ads.


4. Stories ads: Ads on Instagram Stories provide an innovative, fascinating, and immersive full-screen ad format made to push action. It is powered by Facebook’s advanced people-based measurement solutions that you know and trust. 


5. Ads in Explore: Reach audiences in a finding mindset by spreading your feed ads to people looking to expand their interests beyond the accounts they follow. 

Instagram proposes inspiring and seamless ways to run ads: 

  1. In the Instagram app: To boost your published post, You need to select the post you want to promote. From the View Insight tool, you can trace audiences seeing and interacting with your promoted post. 
  2. Ads Manager: Ads Manager is a powerful advertising tool like Facebook. It facilitates setting up, making changes, and seeing results for all your Instagram campaigns, ad sets, and ads in one place. It is available on both versions: desktop and mobile.
  3. Hire Instagram Ads campaign: Experts for help. We offer services from buying ads to sourcing and furnishing creative. We are proven professionals in the social media ads campaign field who work in pocket-friendly costs. Instagram Partners is also available for it. 


No matter what type of business you are in, Shartra technology will help you develop the right Instagram strategy for 2022 to help you reach your marketing goals. 

Shartra technology is the best Instagram Marketing Agency will offer professional Instagram marketing & manage your Instagram for businesses: 


  1. Automotive
  2. B2B
  3. Consumer packaged goods
  4. E-commerce
  5. Education
  6. Entertainment and media
  7. Financial services
  8. Gaming
  9. Property
  10. Restaurants
  11. Retail
  12. Technology and telecom
  13. Travel 


Contact Today for you. 


Build Your Instagram Marketing Strategy for 2022

  1. Set your goals for Instagram
  2. Determine your Instagram target audience.
  3. Conduct a competitive analysis.
  4. Configure an editorial calendar
  5. Build a consistent brand on Instagram
  6. Grow your Instagram follower base.


Looking for short-term service, try the “Optimize your Insta shop” as a start-up plan. 

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